UFC and Citi Developers launch strategic multi-year marketing partnership across Europe, the Middle East, and Africa - ZAWYA

Dubai, United Arab Emirates – UFC, the world's premier mixed martial arts organization, and Citi Developers, a leading luxury real estate developer headquartered in the United Arab Emirates, today announced a landmark multi-year partnership naming Citi Developers the Official Luxury Real Estate Partner of UFC in Europe, Middle East and Africa (EMEA). As part of the collaboration, Citi Developers will receive category exclusivity within the luxury real estate sector for EMEA and benefit from a significant presence across UFC events in North America, Latin America, Europe, and all Middle East events, alongside integrated visibility across UFC’s digital platforms, content initiatives, and fan engagement activations. For more information, visit UFC.com and follow UFC at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok. Citi Developers is a UAE-based luxury real estate developer dedicated to creating exceptional residential and lifestyle destinations inspired by the principles of neo-luxury. Citi Developers is a UAE-based luxury real estate developer dedicated to creating exceptional residential and lifestyle destinations inspired by the principles of neo-luxury.